The morning kicked off with the keynote address by Matt Mullenweg, founder of WordPress (the excellent blogging platform on which this website is based). Listen to the audio here. 

I then listened to a talk by the CEO of Broadband Mechanics, Marc Canter on bringing social to software. Next was an inspirational diatribe on the state of our stats-obsessed blogging world by Dave Olson.

In the afternoon, Alan Levine gave us 50 web 2.0 ways to tell a story (his was a tearjerker about a dog). Vancouver photographer Kris Krug then faced off against his mentor Alex Waterhouse-Hayward on the best medium for photography – hard copy or digital?

Finally, Rob Cottingham gave a talk called Blogger 911, about using blogs for crisis communications, something we’re doing a lot of in PR class. He also draws some great cartoons about social media – check them out on his page.

Overall it was worth going and I’ll be going next year – hopefully with a laptop this time!